I assume you turned your lights off last night and read by candlelight for at least one hour last night? (some photos are here)
I did, and I think it’s a good idea: We will save some energy (always a plus), but most of all, will all be reminded that power doesn’t simply come out of a socket in the wall. Always better than just a plus.
So. Don’t wait for your major’s next publicity stunt. Just turn all your lights off for one hour, one day in each week. Every week.