Did you see the now unveiled mascot for the 2012 London Olympics?
Something tells me that this was bound to be a disaster, and guess what? It is.
The paper writes don’t fret. The children love them, but I wonder how much they paid those children. And, shockingly, those designers. Apparently, it’s all got to be a whirlwind mix of 3D rendering software and Teletubbies, rendered into larger-than-life plastic figures (and merchandise).
Maybe I don’t know what makes the 21st century’s children tick, but I thought a mascot ought to be something loveable. I guess that’s not true. I guess the truth is that the mascot ought to be good for merchandise and printing onto goods (within a sponsorship logo).
Anyway, I took a peek, and find one worse than the other. Check out the BBC’s Olympic mascots through the ages, or The Independent‘s breakdown of Olympic figure heads. In my opinion, there are two clear winners, ahead of the field by orders of magnitude: 1972’s Waldi (Munich), which is said to have started the whole craze, and 1932’s mascot (Los Angeles), which doesn’t appear to be listed in most lists of historic Olympic mascots.
You’d think they should know by now to ask me first.