We think there’s no end to expansions to this scheme.
Experienced pilot option?
A fee to have your baggage returned to you?
The BBC’s funny Come Fly With Me comedy program already showed a superb parody of Sir Stelios Haji-Ioannou, where he explains the life saving kit, and demonstrates its easy-to-use credit card reader and touch screen to the purchase of additional options. Life vest? Air top-up option? Whistle?
It seems that reality has beaten us. On our return flight from Dubrovnik, the cabin crew announced that Easyjet will soon be introducing an exciting new feature: allocated seating. While they didn’t give away details, I am sure seats in rows closer to the exits will be more expensive than those further away. A premium will be chargeable for window seating. Seat allocation at the time of booking will be at a premium for sure.
I do normally applaud creative business ideas, but the aggressive manners of the so-called low-cost carriers make me wince and avoid them whenever I can.